The Intelligence

Intelligence for independent hospitality.

Diagnostic thinking on revenue, visibility, and AI — written for owners who run the numbers, not for search engines.

AllHospitality & RevenueAI in HospitalityDigital TransformationMarketing Intelligence
Hospitality & Revenue·7 min read

The OTA trap — how independent properties can reclaim direct bookings

OTAs solved a real discovery problem and then became a permanent 15-20% tax on every booking. Here's the actual sequence for reducing dependence without losing volume.

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