The most honest
assessment your
property will receive.
A complete strategic diagnosis — five research modules, a Perception Index™ score, a Revenue at Risk calculation, and a transformation roadmap. Delivered in 14 days.
What it produces
Perception Index™ Score
Six categories scored out of 60
Revenue at Risk Estimate
Monthly and annual calculations
Competitor Benchmarking
Your position vs three direct rivals
Transformation Roadmap
90-day priorities and 12-month vision
Engagement Recommendation
Specific tier with rationale from findings
We never prescribe
before we diagnose.
A property that has spent years building a guest experience deserves more than a generic digital marketing proposal. The Hospitality Audit produces a diagnosis specific to your property, your market, your guests, and your competition.
Most agencies skip diagnosis entirely. They pitch a package, start posting, and report on followers. HOSTORY does not begin work until we understand the exact problem. That is not a process choice. It is a quality standard.
The Cost of Not Knowing
“Right now, your property has a Perception Index score. You simply don't know what it is — or what it's costing you.”
OTA commission leaking monthly without a reduction strategy in place
WhatsApp inquiries going cold because response systems don't exist
Review scores declining while satisfied guests leave without rating
Competitors capturing the audience your property is sitting next to
Guests unable to find, trust, or book you — despite loving the stay
Everything that shapes how guests find, trust, and book.
Nothing is estimated. Everything is evidenced.
The HOSTORY
Perception Index™
Every audit generates a Perception Index score — six categories, each scored out of ten, total out of sixty. It turns perception into a precise, actionable number with a revenue consequence attached to every gap.
60
Total Index Score
Six categories × 10 points each. Your score tells you exactly where the gap is — and what it costs per month.
Visibility
10
pts
Google discoverability · local SEO · map presence · branded search protection · Google Hotel Ads
01
Visibility
Google discoverability · local SEO · map presence · branded search protection · Google Hotel Ads
10
pts
Trust
10
pts
Review sentiment · response quality · social proof · booking confidence signals
02
Trust
Review sentiment · response quality · social proof · booking confidence signals
10
pts
Positioning
10
pts
Brand clarity · visual consistency · premium perception · market differentiation
03
Positioning
Brand clarity · visual consistency · premium perception · market differentiation
10
pts
Conversion
10
pts
Booking flow friction · direct pathway quality · WhatsApp lead handling efficiency
04
Conversion
Booking flow friction · direct pathway quality · WhatsApp lead handling efficiency
10
pts
Reputation
10
pts
Review velocity · sentiment management · OTA review competitiveness · trust signals
05
Reputation
Review velocity · sentiment management · OTA review competitiveness · trust signals
10
pts
Automation
10
pts
AI readiness · communication systems · guest lifecycle infrastructure maturity
06
Automation
AI readiness · communication systems · guest lifecycle infrastructure maturity
10
pts
“What cannot be measured cannot be modernised.”
Complete clarity.
The audit is delivered as a premium strategic document — not a report, not a slide deck. The kind of document you share with your management team and investors. It changes how you see your own property.
What's Inside
P
Perception Index™ Scorecard
Visual scoring across all six categories with specific evidence for every gap identified. The centrepiece of the document.
R
Revenue at Risk Estimate
OTA commission leakage + inquiry abandonment loss + review decline impact — all calculated specifically for your property.
C
Competitor Benchmarking
Your digital position mapped against three direct rivals across all metrics that influence booking decisions.
T
Transformation Roadmap
A 90-day priority plan and a 12-month vision — specific, phased, and tied directly to your audit findings.
E
Engagement Recommendation
The specific retainer tier recommended, with the rationale drawn directly from your Perception Index score.
14-Day Timeline
Days 1–2
Digital Presence Research
Google Business, website, booking flow, local SEO, branded search ranking, Google Hotel Ads status.
Days 2–6
Social, OTA & Reputation
Instagram, Facebook, all OTA platforms, rate parity, TripAdvisor and Google review analysis, competitor benchmarking.
Days 6–8
Customer Journey & Scoring
Live WhatsApp inquiry test, booking flow simulation, Perception Index scoring, Revenue at Risk calculation.
Days 8–13
Document Writing
The full strategic document written, designed, and delivered 24 hours before the presentation session.
Day 14
Presentation
60-minute audit presentation — findings, roadmap, and recommended engagement path.
Pay once.
Apply it forward.
The audit is a standalone product — it delivers full strategic value regardless of what follows. But if you choose to proceed to a HOSTORY retainer engagement, the audit fee is credited in full toward your first retainer payment.
This is not a discount mechanism. It is a structural commitment — that the audit is genuinely the first step of a transformation, not a sales tool dressed as a diagnostic.
How the Credit Works
“The audit fee is credited in full toward any HOSTORY retainer engagement.”
Audit commissioned and completed — you receive the full strategic document
If you proceed to Signal, Momentum, or Horizon — audit fee deducted from first retainer invoice
If you choose not to proceed — the document is yours. The diagnosis stands alone.
No pressure. No follow-up pitch. The audit is the product.
Begin with an Audit
Begin with a
Hospitality Audit.
Share a few details about your property. If we believe we can create meaningful impact, we will reach out within 48 hours to confirm the engagement.
- 14-day audit timeline from kickoff
- 25-page strategic document delivered
- Fee credited toward any retainer engagement
Property Details
Your Details
Strategic Context
We review every request personally. If your property is a fit, we will be in touch within 48 hours.